Zumba Fitness

Bailes y Rosas: A Zumba Telenovela

This project features Bailes y Rosas, a telenovela I wrote, produced and directed for Zumba, created specifically for social media audiences. The project was a hit with viewers and won an ADDY Award for its creative storytelling and innovative approach to social media content. This project showcases my ability to lead a creative project from concept to execution while driving audience engagement.

Episode Playlist

Episode 1

Episode 2

Episode 3

Episode 4

Episode 5

Episode 6

Episode 7

Zumba Is My Side Hustle Series

This project features Zumba Is My Side Hustle, a video series I created for Zumba that highlighted instructors in their day jobs and explored how Zumba became a meaningful part of their lives outside the office. Created for YouTube, Facebook, and Instagram, the series took a community-first approach to storytelling and offered a more personal, unexpected way to connect with the brand. I sourced the stories, coordinated production, and helped shape the edits, demonstrating my ability to develop and execute content that builds both engagement and emotional connection.

Zumba Wear World Tour Lookbook

This brochure reflects my work on Zumba Wear's World Tour campaign, which was designed to capture the spirit of diverse cultures and energetic movement. I crafted engaging copy that highlighted the collection’s bold designs, vibrant colors and its connection to Zumba’s international community.

Strong by Zumba Apparel Campaign

This project highlights a STRONG iD (formerly STRONG by Zumba) apparel campaign, where I created a series of emails and social media posts to promote the brand's high-performance apparel. My role involved crafting compelling copy that emphasized the strength, durability, and style of the activewear, while inspiring confidence in the STRONG by Zumba community.

Emails

Social Media Posts